Hi, I’m Olzhas Mergen — an independent brand designer and the founder of Pofobay. I craft interfaces, brand identities, and digital content that help startups and e-commerce projects stand out.

Web Design

AI Projects

Graphic Design

Adidas Campaign 2025

May 14, 2025

ABOUT THE PROJECT (GOAL)
The "Adidas 2025: Renew The Run" campaign is a forward-looking advertising concept aimed at redefining urban sports culture. The primary goal of this project was to craft a visually immersive brand story that highlights Adidas's commitment to sustainability, modern urban mobility, and high-performance athletic wear, creating a bridge between today's runners and the eco-cities of tomorrow.

THE CHALLENGE
The main challenge was to visually conceptualize a near-future urban environment—integrating smart city elements, green architecture, and clean energy—without overshadowing the athletes and the apparel. We needed to balance the brand's iconic "Impossible is Nothing" ethos with a fresh, AI-driven digital aesthetic. The task required generating photorealistic, dynamic compositions that deeply resonate with Gen Z and eco-conscious consumers.

THE RESULT
We delivered a high-impact, conceptual visual campaign that seamlessly blends dynamic sports energy with futuristic world-building. Through advanced AI generation and careful creative direction, the final deliverables feature vibrant urban landscapes, diverse athletes, and clean typographic integration. The project successfully showcases a bold vision for Adidas, positioning the brand as a pioneer in sustainable, future-ready sportswear.