Hi, I’m Olzhas Mergen — an independent brand designer and the founder of Pofobay. I craft interfaces, brand identities, and digital content that help startups and e-commerce projects stand out.

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Sunty

Sep 26, 2026

ABOUT THE PROJECT (GOAL)
Sunty is an innovative B2B startup providing advanced partner verification and due diligence solutions prior to contract agreements. The primary goal of this project was to design a comprehensive, multi-page website that establishes maximum trust, communicates data security, and clearly presents the product's value proposition to corporate clients, legal teams, and decision-makers.

THE CHALLENGE
The main challenge was translating complex legal and technical verification processes into a seamless, user-friendly digital journey. We needed to structure a large volume of information — explaining automated background checks, compliance features, and risk assessments — without overwhelming the user. Building a visual identity that perfectly balances cutting-edge technology with absolute reliability was essential to drive B2B lead generation.

THE RESULT
We delivered a clean, corporate-grade multi-page web platform featuring an intuitive UI/UX and a modern, secure aesthetic. The design incorporates structured data-visualizations, clear feature breakdowns, and a streamlined onboarding funnel. By utilizing a professional color palette and highly readable typography, the final interface successfully positions Sunty as a transparent, secure, and industry-leading solution for B2B partner verification.